Tue, 14 Feb 23
The most advanced analytics tools can process terabytes of data in seconds. But what they can’t do is understand people. Behind every survey response is a human being, with emotions, motivations, and contexts that matter.
At Perigon Research, we focus on keeping the human element at the center:
Survey Experience Matters – Engaging, clear, and mobile-friendly surveys reduce fatigue and improve honesty.
Cultural Sensitivity – A question that works in the U.S. might confuse respondents in India. We tailor surveys to ensure relevance.
Ethics and Respect – Protecting respondent privacy and avoiding intrusive questions fosters trust.
Listening Beyond the Numbers – Open-ended feedback, interviews, and focus groups give nuance that pure numbers cannot.
Insight Example: In a recent healthcare study, while quantitative data showed that 60% of patients were dissatisfied with treatment wait times, qualitative interviews revealed the deeper issue—patients felt unheard by doctors. That insight shaped more effective recommendations.
True market research is not just about what people do—it’s about why they do it. And that’s what we deliver at Perigon Research.
Contact us: sales@perigonresearch.com