Thu, 23 Nov 23
Innovation doesn’t happen in boardrooms alone—it starts with understanding what people need, what they value, and what gaps exist in the market.
Through research, Perigon Research helps businesses de-risk innovation and identify new opportunities:
Identifying Unmet Needs – Consumer pain points often spark the best product ideas.
Testing Concepts Early – Before investing millions, businesses can validate demand and fine-tune ideas through concept testing.
Optimizing Go-to-Market Strategy – Pricing studies, channel preference research, and message testing reduce launch risk.
Tracking Post-Launch Feedback – Continuous monitoring helps refine products even after they’re in-market.
Example: A client in FMCG used our conjoint analysis to refine product pricing, leading to a 15% higher uptake at launch.
Innovation isn’t luck—it’s research-driven foresight. And that’s what Perigon Research delivers.
Contact us: sales@perigonresearch.com