Wed, 18 Jan 23
For years, market research was often seen as a technical exercise—run a survey, collect data, and share a report. But in today’s competitive and dynamic environment, this approach isn’t enough. Businesses don’t just need data; they need insightful intelligence that can directly guide strategy.
At Perigon Research, we redefine market research as a decision-enabling process:
Strategic Alignment – Every project starts with a clear understanding of a client’s business question. For example, a “brand awareness” study isn’t just about percentages—it’s about identifying how awareness translates into purchase intent.
Multi-Layered Methods – We integrate qualitative depth (the why) with quantitative validation (the how many).
Contextual Analysis – Numbers mean little without interpretation. We bring cultural, behavioral, and industry context so findings are actionable, not abstract.
Outcome-Oriented Reporting – Our deliverables are structured not just as reports, but as strategic roadmaps, complete with recommendations.
Businesses grow when research shifts from “data collection” to decision support. That’s our philosophy at Perigon Research.
Contact us: sales@perigonresearch.com