Agility is important, but accuracy is non-negotiable

Faster Isn’t Always Better: Why Research Needs Balance

  • Mon, 26 Jun 23

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In today’s business landscape, speed is everything. Companies want results in days, not weeks. But in research, going too fast risks compromising accuracy.

At Perigon Research, we adopt a balanced model:

  • Agility Through Automation – Tools like AI-driven cleaning and automated dashboards help us reduce turnaround time.

  • Non-Negotiable Quality Checks – We run digital fingerprinting, attention checks, and manual reviews to ensure responses are authentic.

  • Right Timeline for the Right Project – A 500-person consumer survey can be turned around in days, but a C-suite study across 10 countries may take weeks to maintain credibility.

  • Communicating Timelines Clearly – We set realistic expectations with clients so speed never comes at the expense of insight.

⚠️ The cost of wrong decisions due to poor data is far greater than the cost of waiting an extra few days for validated insights.

At Perigon Research, speed + quality = true agility.

Contact us: sales@perigonresearch.com